Initiative IPG Mediabrands

Initiative Toronto is part of the new IPG Mediabrands office space in the Waterpark Place. The young, energetic, and creative work style requires varying type of workspaces for the staff and clients. figure3 designed a space that is imaginative, fun, relaxed, and sophisticated all at the same time representing the brand and culture perfectly.

boy wonder - round II

Finn our superstar model collaborating with Anita and I as usual. What charm and fun, all wrapped up in this boy wonder!

holiday jam

An impromptu Christmas jam with my friends Rachael, Mikeal, and Terry from the bluegrass band Cup of Cold Water.

wine, cheese, and a mani

I had always wondered how it's like inside when walking by nail parlours. Presumably like most men, I had never set foot in one. (Aside from the few who take good care of themselves or the subculture of classical and flamenco guitar players who need nails on their picking hand perhaps.)

Well there was a chance to go to a wine, cheese and manicure event, the curious cat in me just jumped on it. Well, I have to say it's a treat and the bonding time while being pampered is quite fun and precious actually. On the technical side, wine glass with a straw is mandatory due to the temporary inability for precise finger use. I had to dig out a mobile phone deep in the purse for one of my friends before the delicate design is cured :)

beach ball - design gives back

It's time for the design industry to give back, and beach ball was the event to raise funds against women's cancer for the Sunnybrook Foundation. The event was very exciting, along with the help from sponsors and volunteers, provided various fundraising activities and a great beach party that went well into the night. The highlight for me was seeing the stratocaster signed by Bon Jovi band members in the silent auction, petting the baby kangaroo and witnessing the emotional candle lighting in memory of loved ones affected by cancer.

boys night out

Boys like to hang out and a bachelor party is just official excuse to turn up the notch. The evening started out at the beer academy for an informative session - much a parallel to wine tasting. The rest of the night, well, is only shared and recalled with a nod and handshake for years to come.

model shoot

Had a fun studio session with beautiful Natalia who is entering the modelling world. Her versatile look suits various shoots and events. If you are interested for booking, drop me a line and I can connect you with her.