#Toronto Style Digital Interactive Sculpture

Were any of you fashion hounds stopped in the tracks by this beacon of #TorontoStyle in the Eaton Centre?

Cadillac Fairview launched a marketing campaign at CF Toronto Eaton Centre. Designed by the global design collective, Traffik, the main feature of the campaign is an interactive digital display sculpture with an integrated camera that customers can use to take photos of themselves. Their image then appears on a digital screen and can be shared on social media. This exciting and attractive interactive sculpture is engineered, fabricated, and installed by Eventscape.

Everyone who walked by the sculpture were drawn to it and eager to leave a mark - taking part in Toronto Style collective!

simons west edmonton mall - award winning retail design

Simons new store at the west edmonton mall, designed by figure3, is fun and engaging, resulting in a memorable experience that creates a new destination for fashion-focused shoppers. On the exterior, twisted metal fins cladding creates soft shimmer and organic texture. Inside the store, various departments provide their own unique experience and interaction including descending fitting rooms at the young women's area. Simons also commissioned architect Philip Beesley to create a permanent art installation, executed as an ethereal canopy that hovers above viewers. Simons wem has won the Retail Store of the Year award, department store, and fitting room design in Chain Store Age competition.