simons west edmonton mall - award winning retail design

simons wemSimons new store at the west edmonton mall, designed by figure3, is fun and engaging, resulting in a memorable experience that creates a new destination for fashion-focused shoppers. On the exterior, twisted metal fins cladding creates soft shimmer and organic texture. Inside the store, various departments provide their own unique experience and interaction including descending fitting rooms at the young women's area. Simons also commissioned architect Philip Beesley to create a permanent art installation, executed as an ethereal canopy that hovers above viewers. Simons wem has won the Retail Store of the Year award, department store, and fitting room design in Chain Store Age competition.

evening forest sketch

high park at nightThe allure of the forest at night - it conjures up the magical and the unknown, beckoning feelings of sleepless fantasy, admiration, fear and respect. Looks like the start of a long term series is born.

TELUS G2 - award winning retail store design

telus lavalTELUS retail store designed in collaboration with figure3 is a fresh concept that brings the experience to the forefront of the retail environment. The first G2 store in Carrefour Laval has won major retail awards such as the Grand prize in A.R.E.design award, digital on display A.R.E.in-store communications and store of the year in Chain Store Age. Having been involved heavily as part of the design team throughout the project means I am sort of in front and behind the camera at the same time for this shoot!

happy to work

workopolisWorkopolis is a well known Canadian online based recruitment company. Their culture is young, fun, energetic and free - demonstrating new attitude towards work themselves. Figure3 designed the office to provide workspace with a central hub of shared space providing teaming, private conversation, and gaming spaces along with fun and bright colour.

Diet Coke + Coca-Cola Light - designer editions

coke light bottlesDiet coke, known as Coca-Cola Light in some territories has long involvement in the fashion industry. Special designer editions have been made including big names like Jean Paul Gaultier, Karl Lagerfeld, and Donatella Versace. I was commissioned to photograph some bottles and produce art canvases for an installation. It was done in our make-shift office studio. Magnetic whiteboard worked great to suspend a small piece of seamless black fleece backdrop while books made a convenient platform for display. Natural light contamination was not a concern as fast shutter speed and small aperture combo only captures lighting from powerful strobes.