NIKEiD sneaker shop for NBA All-Star in Toronto

Nike_idNIKEiD Loft was converted into a special hub during the NBA All-Star weekend in Toronto to feature Best of Signature Collection and customization options for Sneaker lovers!You can find more details of the event with the links below. NIKEiD Best of Signature NIKEiD turns Sneaker Dreams to Reality

Beach Ball 2016

Anita and I were the roaming photographers for the Beach Ball event! The design industry's fundraiser for Sunnybrook Cancer Centre. See some highlights below and view the entire gallery here.

 

MINI COOPER 5 DOOR

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MINI cooperWelcome the new horsie to our life as well as my first car photography project!

After driving our super basic Corolla for 14 years this is such a treat, driving is now fun again and this MINI knows how to put a smile on everyone face!

Leica Ring: Tsai 35mm Summilux

Here is a photography related non-photography entry. My favourite lens is now immortalized permanently as a ring. leica ring comp

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leica ring views compSome behind the scenes design process: it did involve photography with macro reproduction. I first photographed the lens at varied angles to overcome cylindrical deformation. I then pieced together the artwork into a flat shape in photoshop before taking it into illustrator to vectorize, clean up, create the depth of field lines and compose the final art for the production file.

The ring is made by my talented and creative friend and fellow OCA classmate Shannon at Cynosure Jewelry Design Studio.

tsai - signed at 35mm

Happy Shooting, everyone!

leica process sm

Dream Office REIT

Dreamfigure3 designed Dream's new office at the Scotia Plaza. The creative angular lines play with perspective perceptions and bring a modern edge to the space. This cool and energetic space showcases new possibilities to future tenants of the building. You can see the related story here.

A Luxury Residence Editorial

trumpAn environmental portrait + editorial photography for the re-branding project of the Trump Residence Toronto. Anita and I enjoyed the highly collaborative day to craft these images for the vision and storyline! Art direction by Orangy and Sweet Co-production with Sensu Communications Models: James Alofs & Mindy Perez Makeup: PollyChan Studio Hair: Spellbound Hair Design

Nike Office - Downtown T.O.

Nike_OfficeNike downtown office designed by Pulsinelli Design. Creative details are in the space, including soccer shoe spikes used as wall art that make up the portrait and quotation of the Nike Co-Founder Bill Bowerman at the reception wall. In the studio space, full size brick pattern was reproduced to make the famous "Just Do It" tagline and swoosh appear as floating halos on the antique brick wall. In the collaboration area, Nike poster collage make up a custom wallpaper to add an edge to the room. The space in this downtown loft truly makes for a fun and energetic work space for the sporty crowd and their clients.

Happy New Year

newsletter 2016 bodyAs a look back at the past year, here is a sampling of what I was up to. The year was filled with an interesting mix of captures for varied spaces from epic scale corporate towers to intimate retail and residential spaces. On the portrait side, a couple of fashion editorial environmental portrait projects provided opportunities to play with both space and figures. For fine art, I held a solo exhibition presenting the Day Dream series in the summer.

The best way to keep in touch is through this blog: stevie rave on, perhaps you may consider subscribing to the posts!

Best wishes for 2016 and may the year bring you success and joy abundant! Steve

MAISON BIRKS at Sherway Gardens

maison-birksBrand new Maison Birks designed by Ædifica featuring Chandelier by Lumenpulse. The bold and clever storefront plays with the diamond motif and incorporates a luxurious angled wood archway that make shoppers do a double-take as they approach. The expanse of circular clear storefront reveals various zones and vendor areas creating an open view compared to the traditionally concealed jewelry stores. Faceted and layered frit pattern on the glazing make the entire store look like a sparkly gem stone. Inside the archway, customers are greeted with the shimmering chandelier that hovers above the central display atop the custom mosaic patterned tiles. Throughout the store, displays and fixtures juxtapose wood against white and chrome details along with custom wallpaper and frames that convey the BIRKS heritage altogether creating a modernized environment that caters to the new generation.